---
type: entity
path: Wiki/Reference
tags:
  - pbs
  - venture
created: 2026-05-08
updated: 2026-05-08
---

# Jenny

## What it is

Jenny is Travis's partner and co-founder of Plant Based Southerner. She is the face of the brand and creates all food content — recipes, YouTube videos, Instagram Reels, and photography. Travis handles all technical infrastructure; Jenny drives the content strategy, brand voice, and audience relationships. The PBS brand is built around her personality and cooking style (plant-based Southern cooking accessible to families).

## Current state

Active. Currently producing recipes and video content. The 3-day off-site in early 2026 locked the PBS vision/mission, audience definition (busy women feeding families), and 12-month revenue roadmap. Near-term focus is on launching The Garden membership platform and growing the eCookbook catalog. Revenue target: $1–3k/month from membership and digital products. "Sunnies" is the name for the PBS community/audience.

## Where it lives

N/A — person, not a system. PBS business is at plantbasedsoutherner.com.

## Related projects

- [[Sources/Venture/offsite-full-summary|offsite-full-summary]] — 3-day off-site strategy sessions
- [[Sources/Venture/offsite-day1-business-dev|offsite-day1-business-dev]] — vision/mission/positioning
- [[Sources/Dev/pbs-membership-loe1-phase3|pbs-membership-loe1-phase3]] — The Garden member area
- [[Sources/Dev/pbs-woocommerce-golive|pbs-woocommerce-golive]] — eCookbook store go-live
- [[Sources/Dev/recipe-cards-seed-packets|recipe-cards-seed-packets]] — recipe card shortcode
- [[Wiki/Reference/plant-based-southerner|plant-based-southerner]] — PBS as a business entity
- [[Wiki/Reference/sunnie|sunnie]] — PBS mascot

## History

- **2026 (early)** — 3-day business off-site: locked vision, mission, audience, 4 messaging pillars, 12-month revenue roadmap
- **2025–2026** — WooCommerce eCookbook store launched with live Stripe/PayPal
- Ongoing — YouTube, Instagram, and recipe content production