---
type: entity
path: Wiki/Reference
tags:
  - pbs
  - venture
  - wordpress
created: 2026-05-08
updated: 2026-05-08
---

# Plant Based Southerner

## What it is

Plant Based Southerner (PBS) is Jenny's plant-based cooking content brand and business, with Travis handling all technical infrastructure. The brand centers on making plant-based versions of Southern cooking accessible to busy families — particularly women who want to feed their families healthier food without sacrificing flavor or time. Travis and Jenny run the business together, with Jenny as the content creator and face of the brand, and Travis as the sole engineer.

## Current state

Active and growing. Current state by area:
- **Website** — WordPress + WooCommerce on Linode Docker stack; Traefik ingress; Cloudflare CDN
- **Store** — WooCommerce eCookbook store live with Stripe + PayPal (went live 2025/early 2026); Virginia tax registration complete
- **Membership** — "The Garden" member area in active development; recipe saving feature (LOE1) across multiple phases; heart→Sunnie animation, seed-packet recipe cards
- **Email** — MailerLite (migrated Classic→New); custom Sunnie pop-up; "Sunnies" community name
- **Content** — YouTube channel, Instagram (Reels automation in progress), recipe content
- **Automation** — Instagram reel sync, content hub DB, n8n pipelines, YouTube analytics dashboard
- **Revenue roadmap** — eCookbooks → membership → courses; Jenny's target $1–3k/month from digital products

## Where it lives

- **Domain** — plantbasedsoutherner.com
- **Hosting** — Linode VPS, Docker Compose stack
- **Stack** — WordPress, WooCommerce, n8n, pbs-hub (Flask), MySQL, Redis, Gitea, Traefik, Cloudflare

## Related projects

- [[Sources/Venture/offsite-full-summary|offsite-full-summary]] — 3-day strategy off-site
- [[Sources/Dev/pbs-membership-loe1-phase3|pbs-membership-loe1-phase3]] — The Garden member area
- [[Sources/Dev/pbs-woocommerce-golive|pbs-woocommerce-golive]] — store go-live
- [[Sources/Dev/instagram-automation-content-hub-plan|instagram-automation-content-hub-plan]] — master automation plan
- [[Sources/Dev/content-hub-phase5-architecture|content-hub-phase5-architecture]] — pbs-hub architecture
- [[Wiki/Reference/jenny|jenny]] — co-founder
- [[Wiki/Reference/sunnie|sunnie]] — mascot
- [[Wiki/Dev/pbs-hub|pbs-hub]] — backend Flask app

## History

- Ongoing — Active content business
- **2025–2026** — WooCommerce store launched; Stripe/PayPal live; VA tax registration
- **2026 (early)** — 3-day off-site: vision/mission locked, 12-month revenue roadmap set
- **2026** — MailerLite Classic→New migration completed
- **2026** — The Garden membership platform in development
- **2026** — Instagram automation (Content Hub phases 1–5) in progress