wiki-vault/Wiki/Reference/jenny.md
Travis Herbranson 7eb8d756d1 compile: first compile — 17 entities, 2 synthesis, all indexes rebuilt
Read all 62 source files (Dev: 37, Homelab: 22, Venture: 3, Reference: 0).

Entity pages created (17):
- Wiki/Reference: lovebug, jenny, sunnie, n8n, ob1, tailscale, authentik,
  traefik, cloudflare, obsidian, gitea, plant-based-southerner, claude-code,
  dispatch, docker
- Wiki/Homelab: proxmox
- Wiki/Dev: pbs-hub, herbydev

Synthesis pages created (2):
- Wiki/Homelab/homelab-ingress-stack — four-layer ingress model (Cloudflare +
  Traefik + Authentik + Tailscale); operational lessons from 10+ source files
- Wiki/Dev/ai-memory-architecture — three memory layers (wiki + OB1 + Dispatch
  context); ingest paths; harness-vs-model design decision

All 11 index pages rebuilt (Sources/Dev, Venture, Homelab, Reference, Sources
root; Wiki/Dev, Venture, Homelab, Reference, Wiki root; vault root index.md).

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
2026-05-08 18:15:31 -04:00

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---
type: entity
path: Wiki/Reference
tags:
- pbs
- venture
created: 2026-05-08
updated: 2026-05-08
---
# Jenny
## What it is
Jenny is Travis's partner and co-founder of Plant Based Southerner. She is the face of the brand and creates all food content — recipes, YouTube videos, Instagram Reels, and photography. Travis handles all technical infrastructure; Jenny drives the content strategy, brand voice, and audience relationships. The PBS brand is built around her personality and cooking style (plant-based Southern cooking accessible to families).
## Current state
Active. Currently producing recipes and video content. The 3-day off-site in early 2026 locked the PBS vision/mission, audience definition (busy women feeding families), and 12-month revenue roadmap. Near-term focus is on launching The Garden membership platform and growing the eCookbook catalog. Revenue target: $13k/month from membership and digital products. "Sunnies" is the name for the PBS community/audience.
## Where it lives
N/A — person, not a system. PBS business is at plantbasedsoutherner.com.
## Related projects
- [[Sources/Venture/offsite-full-summary|offsite-full-summary]] — 3-day off-site strategy sessions
- [[Sources/Venture/offsite-day1-business-dev|offsite-day1-business-dev]] — vision/mission/positioning
- [[Sources/Dev/pbs-membership-loe1-phase3|pbs-membership-loe1-phase3]] — The Garden member area
- [[Sources/Dev/pbs-woocommerce-golive|pbs-woocommerce-golive]] — eCookbook store go-live
- [[Sources/Dev/recipe-cards-seed-packets|recipe-cards-seed-packets]] — recipe card shortcode
- [[Wiki/Reference/plant-based-southerner|plant-based-southerner]] — PBS as a business entity
- [[Wiki/Reference/sunnie|sunnie]] — PBS mascot
## History
- **2026 (early)** — 3-day business off-site: locked vision, mission, audience, 4 messaging pillars, 12-month revenue roadmap
- **20252026** — WooCommerce eCookbook store launched with live Stripe/PayPal
- Ongoing — YouTube, Instagram, and recipe content production